Mad Men Provides a Market Concept Tutorial on Television Each Week

Written By:A Harrison Barnes
The following four words are some of the most powerful words in marketing that you could ever use: It's not your fault. Read that again, It's not your fault. There are few marketing statements more powerful than this. These words have the ability to command attention, open minds and reveal emotions.

Have you ever stopped to think about your habits, ideas, perspectives and feelings? Many of our daily actions and thoughts are not present by our own choice. They are the result of conditioning that we have experienced throughout our lives. Let me give you an example. As children many of us were told to just be happy with what you have. What does this communicate? If you grew up always being taught to just be happy with what you have, would you expect that child to strive for great success in business as an adult or just be happy they have a job.

I have a friend who was always forced to finish his plate at every meal. If he grew up with a habit of consistently eating everything on his plate, regardless if he was hungry or not, would it be really be his complete fault if he was overweight as an adult? What about children that grow up with a daily routine of watching television all day vs. children who actively participate in sports throughout their childhood? Are the habits they grow up with their fault? Are people with bad habits completely guilty of not taking responsibility for their actions? What about a failed and desperate network marketer who has been struggling for years? Is their failure really their fault?

A very powerful conversation takes place when you can say Mike, I understand why you feel the way you do about network marketing and I don't blame you, but I want you to know something... it's not your fault. Think about this. Who has really lead Mike? Has he ever surrounded himself with successful people? Does Mike even understand networking? Marketing? How to build relationships? Does he understand the concept of leverage or the importance of mindset? Or was he just handed a starter kit and told to grow a business. Is his failure really his fault? I don't care how determined you are, if you're headed in the wrong direction you will only reach your dead end destination quicker than others.

Please note that I am not suggesting lying or being insincere. Maintaining your integrity is a critical factor in business. What I am suggesting is that you learn this concept and approach people with a sincere desire to understand where they are. This will give you a new perspective of your prospects that you may have never given thought to before. If you can really understand this concept it will change your marketing perspective forever.

original source: http://themarketingzombie.com/marketing/the-lion-of-marketing-phrases