Differentiate Yourself

Thegoal of marketing isto create interest and desire in your products or services. You likely have at least one competitor that makes the sameproduct or performs the same service as your company. How do you differentiate yourself from your competition? How do you position yourself as the market leader inyour industry?

The best way is to have as many positive articles published about your company, and your products or services. The more you publish the better. You can't publish too much.

The most effective article marketing is done in trade magazines. Thetrades are targeted at professionals in your specific industry, and topdecision makers do read thetrades. They read them to learn about the latestnews, and the latest products and services related to their industry.These are the people you wantto reach.

You could place a full-page ad in the trades. But, willit be noticed? More importantly, is an ad more credible than a 2-3 page article that goes into depth about the problems yousolve, and how you solve them? No way. Not to mention the cost of that ad vs. writing and submitting an article. You could pay $5,000 - $7,000 to place the ad thatmight never even get noticed.

Not only that, advertisements are not published on the trade magazine's web site, and crawled by the major search engines. The article may get archived over timeon the trade magazineweb site, but once Google, Yahoo, etc have indexed the article it will be availableas a search result as long as the trade magazine keeps thearchived article online. In most cases, they will keep itonline for years. That's pretty powerful.

The next step is to write and publish articles to distribute on industry web sites. Again, youcannot publish too much. Your credibility is increased with every article, so it stands to reasonyou want to publish as many as possible.

When the people who decide to buy the kind of products and services you offer see you popping up again and again in trade magazines, and on the internet you are brandingyour name in the back of their minds. You areestablishing yourself as the market leader. You are successfully settingyourself apart, in a positive way, from your competition. You are differentiating yourself, and stacking the odds you'll get the sale significantly in your favor.

As amarketing tool, you will not find a more effectivemethod of building credibility for such a low cost. Article marketingworks.